Search Engine Optimization

Search Engine Optimization (SEO) is about more than just showing up in Google — it's about making sure your ideal customers can find you when they need you most. A well-optimized website doesn’t just attract more traffic — it brings in the right kind of traffic that converts into leads and sales.

At Marketing Launch Innovations, we help businesses improve their online visibility with SEO strategies that are tailored to how real people search. Whether you're just getting started or want to boost your existing rankings, we’ll guide you through a results-driven process that balances smart keyword use, compelling content, and ethical link-building.

Three Key Steps to Start Growing Your Website Traffic

1. Choose Keywords That Give You a Competitive Edge

Every website needs a strong foundation of well-researched keywords — the exact phrases your ideal customers are using when they’re ready to buy. We use a proven system to identify the best keywords for your business, focusing on those that not only reflect what you offer but also give you a real chance to compete and rank.

2. Write Content That Converts Visitors into Customers

Once we’ve locked in your keywords, we create content that works hard for your business. This includes SEO-friendly copy that weaves in those keywords naturally while focusing on strong sales messaging and clear calls to action. The goal is not just to get more traffic, but to turn visitors into leads and sales.

3. Build Quality Links That Boost Your Visibility

Link building is a key part of improving your search engine rankings. We focus on earning inbound links from relevant, reputable websites — without using spammy tactics or low-quality link farms. While many companies charge $8 or more per quality link, we offer a more cost-effective approach using a custom system that finds high-value link opportunities based on your keyword strategy. Each outreach is personalized, helping to create meaningful backlinks that drive both SEO results and referral traffic.

A Month 1 Action Plan

SEO takes months, and a lot of learning. Check back often to see what we recommend for phase 2, 3 and 4 of optimizing your website.

It all starts with the right keywords and backlinks to your website.

Here are some facts about SEO Advertising: it can be cheaper and more effective per dollar than outbound marketing (e.g. email blitz), it can increase your web hits by >20% if done correctly, it can pull in the most relevant customers you want to do business with into your website.

• Step 1
  • If you don't already have it, get an analytics software installed that tracks customer keywords hitting your site
  • Analyze your website traffic (for a least 1 month) and see what keywords people are using to find your site
• Step 2
  • Define the right 10 keywords
    • Mixed with what keywords people are using to find your site, competition keywords, product/service keywords
• Step 3
  • Code and write your home page site with the right keywords
    • Alt Tags, Image Names, HTML file naming convention, links
    • SEO copywriting
    • Sales call to action messagingto convert "lookers" on your site to "buyers"
• Step 4
  • Create a sitemap and submit to search engines including Google. Submit it every time a directory name changes.
• Step 5
  • Create articles with right keywords and submit them to "special interest article" sites
    • the right keywords need to be in title, alt tags, picture name convention
• Step 6
  • Create a blog, and post articles on your blog with the right keywords.
  • Find bloggers who are writing about topics of interest to your area
• Step 7
  • Create a Twitter account in your company name, start Tweeting on special interest topic sites
    • Create backlinks in your Tweets as much as possible to your website
• Step 8
  • Use your right keywords to develop a pay per click campaign
    • Note: this is done to get quick traffic to your site, since the other 9 steps can take some time for search engines to catch up.
• Step 9
  • Create backlinks to your website (200 recommended by end of year): 15 per month is ideal
• Step 10
  • Create keywords for all your subpages and repeat Steps 1-3 for each page

Want to Skip the Guesswork?

We can handle everything outlined above for you. If you're considering doing SEO on your own, we recommend outsourcing at least these four key areas to avoid wasted time and common mistakes:

• Identifying the right keywords
• Writing SEO-friendly content and sales messaging
• Setting up and designing a blog
• Building high-quality backlinks

Search engine optimization involves more than 150 variables, and missing even one can impact your results — or worse, lead to penalties from Google. Trends and best practices also change frequently, which is why it's important to work with a team that stays current.

Let us take the guesswork out of SEO and build a campaign designed to grow your visibility and ROI. Contact us to get started.